CalMed Inc is delighted to unveil a brand new look for 2022!
Connecticut, Massachusetts and New York’s leading provider of medical equipment servicing, repairs and maintenance has enjoyed its own refresh.
We are delighted to unveil our brand new, refreshed and modernised logo along with stunning new website and social media channels.
CalMed Inc Founder and COE Anthony Cuccaro Junior believes the bold new look reflects the reputation and standing of his dedicated support team.
He said: “CalMed have proudly been supporting the medical industry in Connecticut, Rhode Island, Massachusetts and New York for the past 30-years.
“We have spent so much time looking after the needs of clients, which is always our priority, that we perhaps neglected our own standing.
“We decided it was time look at what we do best and try and reflect that through our websites and overall media and marketing.
“We were introduced to James Fletcher at Onside PR and it was obvious, very quickly, that he got us, what we were about and his team set about interpreting our DNA and the results, we think, are terrific.
Onside PR reviewed the existing CalMed branding and set about creating a modern, fresh look for a very established business.
CalMedInc have been proudly maintaining, servicing and repairing medical equipment in CT, MA, RI and NY for more than 30 years.
The highly-skilled CalMed Inc team provides expert support to a huge range of clients, maintaining, supporting and repairing a wide range of medical equipment.
Onside PR founder James Fletcher, said: “Think evolution, not revolution. CalMed Inc are trusted experts with a well established client base so there was no need for a total rethink, we just wanted to bring the branding in to the 2020s.
“We looked at the logo and created a concept which symbolises the ‘C’ and the ‘M’ from the brand name and includes as icon utilizing a subtle ‘right’ symbol to symbolise they make things work – service, repair and inspection.
“We combined that with a four colour palette and ‘Poppins’ typography, a geometrical Sans Serif typeface which is modern, professional but friendly, and easy to read on both web and printing materials.
“The website needed to be practical, it needs to be authoritative but easy to navigate and, of course, mobile friendly and we think we’ve created a set of assets which enable CalMed to move forward, future proofed for years to come.”
CalMed will now incorporate the new look branding throughout the business as they look to continue a successful 2022 and into 2023.
* To discuss your business requirements to service, repair, maintain or inspect medical equipment talk to the CalMed team via this link.